Quit Because

Date: 7 Sep 2011

Quit Because have recently completed evaluation of the Quit Because Presentations delivered in schools across the UK, this academic year.

The Presentations are evidence based and engage young people in discussion about the issues. They are highly cost effective because of the high numbers of young people reached.

The evaluation, based on feedback from over 300 young people, shows that the Presentations

Increased young people’s knowledge of all the risks and issues that are highlighted in the Presentation
were particularly effective in de-normalising smoking, by increasing young people’s knowledge of how many other young people smoke
decreased intentions to smoke in the future. They increased the number of primary school children who said they would definitely not be smoking in 12 months time by 14% and in 5 years time by 7%
reduced young people’s perception that smoking has a social function, for instance the number of primary school pupils who disagreed or strongly disagreed that ‘people who smoke have more friends’ went up by 10%
helped young people see the cosmetic effects of smoking; the number of secondary school pupils who disagreed that ‘people are more likely to be attracted to someone that’s smoking’ went up by 9%.

Over 95% of teachers who also gave feedback rated the Presentation excellent or very good on:

the balance of information and fun
provision of information that enabled young people to make informed choices.
the level at which the Presentation was pitched

For further information on how we can help reduce smoking amongst young people in your area, please email me.

Kind Regards

Susi Farnworth

Head of Youth Services

QUIT®

4th Floor, 63 St Mary Axe, London EC3A 8AA

Tel: 020 7469 0400, Fax: 020 7469 0401

£5 will help QUIT to provide informative resources to a teacher helping a class of 30 children. This year we need to reach over 17,000 children. Please donate £5 Text: QUIT2 To: 70700 to donate £5.

Email: s.farnworth@quit.org.uk
Website: www.quit.org.uk

Website: www.quitbecause.org.uk