Change4Life 3 Year Social Marketing Strategy

15 Nov 2011

Change4Life Three Year Social Marketing Strategy

This document sets out a new three-year marketing strategy (2011–14) for the Change4Life programme. It is published as a companion to Healthy Lives, Healthy People: A call to action on obesity in England and describes how the Change4Life social marketing programme will support the achievement of the new national obesity ambitions, as well as promoting other, broader, lifestyle changes

View: http://www.dh.gov.uk/prod_consum_dh/groups/dh_digitalassets/documents/digitalasset/dh_130488.pdf