Report Published on Behaviour Change
7 Sep 2011
Report published on Behaviour Change
‘Nudging’ on its own is unlikely to be successful in changing the population’s behaviour. That is the main conclusion of the House of Lords Science and Technology Sub-Committee’s report, Behaviour Change.
The report - the culmination of a year-long investigation into the way the Government tries to influence people’s behaviour using behaviour change interventions – finds that “nudges” used in isolation will often not be effective in changing the behaviour of the population. Instead, a whole range of measures – including some regulatory measures – will be needed to change behaviour in a way that will make a real difference to society’s biggest problems.
Read the report: