Smokefree SW Illegal Tobacco Campaign

15 Nov 2011

Smokefree South West Illegal Tobacco Campaign

Smokefree South West has launched a public-facing Illegal Tobacco campaign to follow the partner launch of the Tackling Illegal Tobacco for Better Health programme. This is a joint initiative between HMRC, Trading Standards, Local Authorities, NHS and other enforcement partners. 

Illegal Tobacco is often less than half the tax-paid price of legally sold tobacco, and this maintains smokers in their habit and encourages young people to start smoking. The main objectives of the campaign are to increase understanding of the impact of illegal tobacco amongst smokers and local communities and mobilise stakeholders, local businesses and communities to report illicit trading.

The campaign began on 31st October running through to the end of November 2011 consisting of radio, billboards and online advertising, community Face to Face events and partnership work with local stakeholders.

There is more information at http://www.stop-illegal-tobacco.co.uk.