Social Norms aims to dispel the misperceptions that young people have about the behaviours of their peer group.
Over the past few years Healthy Schools has been working with year 9 students in a number of secondary schools and have found that:
Most year students choose NOT to smoke! Around 90% tell us they never smoke.
Most year 9 students RARELY or NEVER drink alcohol - again around 90% (higher is some schools) either don't drink at all or only very occasionally.
HOWEVER - students THINK large numbers of their peer group engage in risky behaviour. We have worked with schools and students to develop messages promoting the TRUTH about student behaviour.