Social Norms

Social Norms aims to dispel the misperceptions that young people have about the behaviours of their peer group.

Over the past few years Healthy Schools has been working with year 9 students in a number of secondary schools and have found that:


Most year students choose NOT to smoke!  Around 90% tell us they never smoke.


Most year 9 students RARELY or NEVER drink alcohol  - again around 90% (higher is some schools) either don't drink at all or only very occasionally.

HOWEVER - students THINK large numbers of their peer group engage in risky behaviour.  We have worked with schools and students to develop messages promoting the TRUTH about student behaviour.