Social Norms

Social Norms aims to dispel the misperceptions that young people have about the behaviours of their peer group.

Over the past few years Healthy Schools has been working with Year 9, 10 and 11 students across Swindon secondary schools and have found that:

  •  most Swindon students choose NOT to smoke! -  In 2019 our survey data showed that 96% of the students tell us they choose NOT to smoke and 98% do not use E-Cigarettes
  •  most Swindon students RARELY or NEVER drink alcohol  - again around 90% either don't drink at all or only very occasionally.

HOWEVER - students THINK large numbers of their peer group engage in risky behaviour.  We continue to work with schools and students to develop messages promoting the TRUTH about their peers behaviour and life style choices.